Are you a LUSH, Fresh Handmade Cosmetics fan? If so, you've probably heard about the buzz around #Emotional Brilliance. Lush is debuting a cosmetic line designed to match your psychological needs to the color of cosmetic you should wear. I was invited to attend the #Emotional Brilliance launch party on July 10 at the Lush boutique in Bucktown, Chicago! Forget trend reports, indulge in your mood!
1. Welcome to Lush!
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| LUSH in Bucktown Chicago 1727 North Damen Avenue |
Upon arrival, we mingled, sampled, and were given the 101 on the philosophy behind LUSH!
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| Everything is made fresh, not tested on animals, and Lush prefers solids if possible! |
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| Products are made from natural ingredients |
Meet...#Emotional Brilliance!
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| 30 amazing shades, which one speaks to you? |
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| #Emotional Brilliance is also an extensive cosmetic line of powders, primers, and more! |
2. THE BACK ROOM.....
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| No that's not me...I had to make sure she'd return before it was my turn...JK! |
A Candlelit room with a wheel...and is that smoke? |
| Spin the wheel of #Emotional Brilliance....(Had to add a horror flick vibe!) |
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| Pick 3 colors that immediate catch your eye |
Emotional brilliance is offered in 30 shades in the form of cream eyeshadows, liquid lipsticks, and eyeliners. The retail price is $22.95, and it is a vegan product. Each product is a balance of bases and pigmentation to give you either a natural or brighter effect depending on your personal application. The word associated with the color was tested amongst thousands of consumers to ensure it resonated among a true population! The color meaning is noted on the tag of each product!
3. COLOR DEBRIEF
Color #1: WISE
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| "Because you do know" |
The first color I select symbolizes either a strength or weakness. It happened to be "Wise," and the tag says, "Because you do know." Wise is a cream eye shadow and while it may look like a dull avocado green, it has a beautiful gold undertone shimmer once applied! If wisdom is a strength of mine, I'll wear this color on a day I want to accentuate this trait.
Color #2: DECISIVE
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| "Ready to rock" |
The second color I selected represented a subconscious need. Decisive says "I am ready to rock!" It's a bold cherry red lipcolor, not a gloss! I should wear it on a day when I need to remind myself to delve into the part of my mind that isn't speaking, but is influencing me.
Color #3: VIBRANCE
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| "Full of Life" |
The third color represents talent, and what is required to achieve your subconscious need. Vibrance is associated with livelihood. It's a bold tangerine lipcolor, I am planning to wear this alone or as a shimmer over a lipstick! Since this represents my talent, I should wear this to help achieve my subconscious need, which is decisive.
Putting it altogether!
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| Let your mood select the colors you wear |
There's a degree of truth stemming from the 3 colors I selected, in the order I selected them in, as signs of my current state! I've been craving a career change, and these colors are definitely giving me a strong signal of what's ahead!
#Emotional Brilliance officially hits North America Stores and LUSH.com on July 21, click here to preview!
#Emotional Brilliance officially hits North America Stores and LUSH.com on July 21, click here to preview!
WOW! A whole new world to encounter! Seems like so much fun to delve in and try all these pretty products!
ReplyDeletehttp://danaslookbook.blogspot.com/
Dana
wow too many good stuff you have there.
ReplyDeleteSo you choose qualities to answer the three questions and each of the qualities is given a color that you would wear? Very interesting concept...
ReplyDeletekassicalife.blogspot.com
Amazing products! I love LUSH and this seems like it was a really fun event. I especially love the "Decisive" lip color that you selected!
ReplyDeleteWow, how cool! And what a fun event. I've heard a few people mention this now and I'm dying to try it.
ReplyDeleteIam a fan of LUSH too! love the bubble baths and lip scrub ;-) great photos
ReplyDeleteThe emotional brilliance concept is really interesting! It's also very interesting that the three colors you selected jive with how you're currently feeling.
ReplyDelete-Sharon
The Tiny Heart
I think Lush is one of the coolest stores ever to browse, though I have never bought anything. This sounds like such a fun event!
ReplyDeleteIf I had access to Lush, I'm sure I'd love it, I'm all about smelling nice ^^ Those colourful bath melts look so pretty, I bet they smelled fantastic too!
ReplyDeleteI love Lush.. cant wait for the emotional brilliance to come to Ireland! x Marina
ReplyDeleteThat's like a candy store! Everything looks amazing and fascinating :) xoxo ♥
ReplyDeleteIt's always nice to meet another lushhead. I'm so happy they have decided to reintroduce cosmetics again after all these years. Love the quirky packaging. Everything looks lovely. Lucky lucky girl:)
ReplyDeletewow this is amazing, we don't have this in Australia! :(
ReplyDeletegiveaway: win a customised diary!
natalie
http://lucyandtherunaways.blogspot.com
I am a fan of Lush, definitely!!! LOve more or less all its products :)
ReplyDeletexx
Ele
http://fashion-costume.blogspot.com
Love those vibrant colours! Their bottles are so cute. 3 bottles enough for u?? Hahaha!
ReplyDeleteLuxury Haven Gets A New Facelift!! Hop on over & let me know how you feel. Appreciate your honest feedback, dear!
I do love LUSH for their deliciously scented bath products. The Emotional Brilliance line looks quite bold and vibrant. It's cool how there's a meaning attached to each color.
ReplyDeleteRowena @ rolala loves
Just WOOOOOOOOOW!
ReplyDeleteOk I love lush already but this is amazing! Can't wait to try it all out!
ReplyDeletejs beauty blog - GIVEAWAY RUNNING
Xx
Great that you can try it out now! :)
ReplyDeleteThey have loads of products for you to try out. ^^
This sounds completely different from what we are used too. We've got a Lush boutique here in Barcelona but I'm not sure if they've got the cosmetic department. Gotta checkt it!!
ReplyDeletexoxo
Patricia
http://misstoptenimage.blogspot.com
Oh I didn't know LUSH is doing that! There's a LUSH store right next to my place though I don't go in as often... I find it a little overwhelming!
ReplyDeletep.s. Love your white blazer from previous post Bess!
oxo,
ML
TWENTY YORK STREET
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Wow, this sounds like something I would love! Best of luck as you prepare to take on your career change, Bessie. I have been there (and in many ways am still going through it today), and I can definitely say that while it is a challenge, it is incredibly worth it to do something you're passionate about.
ReplyDeleteWow, a whole new world to me! :)
ReplyDeletehttp://cstyledesign.blogspot.com
I liked the "decisive" shade.......oh they are making a debut into color cosmetics great.....would you review these?
ReplyDeleteOh wow Bessie, this might actually be my favourite post from you ever because I adore Lush! We have a shop up in Belfast and the products are amazing, their body washes like Grass and Flying Fox are amazing, everything is in fact. It's so cool to get to see what's in the back of the shop.
ReplyDeleteAmazing post, Bessie, love how you gave detailed description of the colors you chose and you've captured some beautiful shots of the cosmetics! Haven't used Lush before, but I'll surely try it out!
ReplyDeleteLove
Juneli from Fashionably Yours
I'm so jealous you got to go to the launch party! These look like they will be great but I must say I'm not really loving the packaging. I have such a soft spot of Lush stuff tho I'm sure I'll end up with a bunch of them lol. Thanks for the preview!
ReplyDeletemy friend works at Lush Croatia so I know everything about that amazing shop :)
ReplyDeletelooove their stuff and their approach to the customer :D
i love lush! one time they got me to try one o the their hand scrubs and my hands felt like a baby ! lol
ReplyDeleteThey just open a Lush store here recently but I haven't have the chance to check it out. I love the word associated with the colors. I may buy based on the word association alone.
ReplyDeleteGreat post! Already following you dear!
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MaryFashionLove
It must have been a great experience, yet I did not know the brand LUSH, I will try to inform me. Well done a very good article!
ReplyDeleteA.
dramaticmode.blogspot.it
I love lush and I'm so pumped for this. Like the green colour you picked.
ReplyDeleteGreat concept! Need to check this out. Interesting that every colour has its meaning.
ReplyDeletenever been to a lush store before
ReplyDeletethat sounds like an amazing experience!! I love their soap bombs.
ReplyDeleteIt sounds great :)
ReplyDeletehttp://anna-and-klaudia.blogspot.com/
That looks pretty aawesome! Such a good idea of Lush.
ReplyDeletex
www.cherryfactor.blogspot.com
Hello! Great blog! The last post is very interesting and beautiful! Let's follow each other, if you agree, then let me know!)))
ReplyDeleteReally nice shades :) Thank you for sharing this with us.
ReplyDeleteI love lush! But since there isnt one here in santa cruz i never hear the latest news... I have no idea they carried cosmetics! Thanks for keeping me in the now bessie.
ReplyDelete-Nico
www.SatinAndSalt.com
Amazing pictures :) and I love Lush :)
ReplyDeleteHave a nice day :)
xoxo
How amazing does that colour wheel look! Now I want to try these out. I love Lush, can't step inside that store without coming out empty handed. I bet that green looks really good on olive skin.
ReplyDeletexx Jenee C.
http://camomeetscouture.blogspot.com
OK i'm intrigued! As a make-up/beauty junkie, you know i'll have to get me some of these pretty babies! lol I loved your color selection! Those colors really spoke to me! I hope you follow your heart as i'm SURE it will lead you to success! I mean, look at this amazing blog! xoxo
ReplyDeletewww.fashionmavenmommy.com
I LOVE LUSH.. THE SMELL OF THE SHOP IS INTOXICATING! EVEN BY BOYS LOVE THE SHOP. HERE THE PRICE IS A BIT STEEP BUT ONCE IN A WHILE I SPLURGE..WHY NOT, RIGHT?
ReplyDeleteMRS JACK OF ALL TRADES DAILY where Fashion and Food collide!
Latest Post : ONE DRESS, TWO LOOKS!
http://mrsjackofalltradesdaily.blogspot.com/2012/07/one-dress-two-look-part-one.html
WoW! I really can't wait to try this...! Lush is one of my all time loved brands among others like clinique and the body shop. What is you're fav product from lush? I use one of their shampoes, containing beer, and it is amaaaazing! xx
ReplyDeletehttp://xbadtemper.blogspot.com
What a fun event! Those are some great colors!
ReplyDeleteWhat an interesting way to look at makeup. It's like a mood ring for your face! Haha...sounds/looks like a fun event! :o)
ReplyDeleteThe color looks so happy
ReplyDeleteI've seen so many pp rave about this product!!
the color wheel is interesting :)
Trends I Love
How to easy curls
I appreciate your feedbacks : )
hi.. just stumbled across your blog. I didn't even know about this line!
ReplyDeletehttp://lovestylehappiness.blogspot.com/
Have tried their bath priducts before i.e fizz bombs for the bath, soaps etc. I have given them to friends and family as gifts for christmas etc.I must admit when I pass Macys the fragrance permeates my brain! It's hard to pass the store!
ReplyDeleteGorgeous shades dear! I'm intrigued by wise and how it would wear!
ReplyDeleteYou caught me out, but I don't know if you feel the same about paying for certain things. My willingness to pay definitely goes up for Chanel and Hermes but I hesitate for brands I know will go on sale (or aren't the classic names!) But you know I'm savvy too and know that I could definitely resell a Chanel or Hermes for more than what I paid if it came to that!
xoxo,
Chic 'n Cheap Living
i love LUSH!
ReplyDeletehttp://underthefluorescents.blogspot.com/
I love what the color say, hope the same is ahead for me too!!
ReplyDeleteand just incase you do go for the career change, good luck!!
xx
meinmode.blogspot.com
What a fun event! I didn't know they were expanding into cosmetics. The first time I walked in to a LUSH boutique was in Canada. Now it's everywhere. One of my patients came in today raving about their facial masks (I work in Dermatology/ Medical Aesthetics). Great marketing move to focus on a mood theme. Thanks for sharing!
ReplyDeleteleslie
This seems like a great event and I am so glad you shared this!!
ReplyDeletefabulous line, great photos!
ReplyDeletehttp://yuliconversations.blogspot.com/
haha it's so cool how the colours you chose matched how you really feel. I want to spin it myself and see what colours I get haha!
ReplyDeletemetallicpaws.blogspot.com
That place looks amazing!! I think that here in Panama is a Lush store too! I´m going to visit hehe
ReplyDeleteKisses Bessie!
My search for wisdom brought me to the right place, but I already knew that. :)
ReplyDeleteMany Lush products look edible...like cheese.
I love LUSH! The first time I went into a LUSH store was in San Francisco and I immediately fell in love. I wish there were more of them. I'm looking forward to trying some of their make-up.
ReplyDeleteI'm over gaga when I visit LUSH store. My most favorite about them is their handcream. Really helps to moisturize my dry hands.Aside from they come from organic ingredients that good on the skin.
ReplyDeleteAs soon as you walk into that store you smell everything they have to offer... I love this store & each & every products they carry... Great post
ReplyDeleteTammy
This is so great! WOuld love to go there!
ReplyDeleteBrilliant post - I'm so excited about this launch! xo
ReplyDeleteI love Lush and the smell of the whole shop, but unfortunately it's a bit expensive for a poor pupil...
ReplyDeleteWhat an interesting concept! It's like mood rings, but not ;). I think the colors/words you picked def. describe you! I don't even know how I'd choose 3 colors!
ReplyDeleteI have heard great things about LUSH products! Seems like a great event to be at! Hope you are having a wonderful day!
ReplyDelete-Jyoti
Style-Delights Blog
Style-Delights on Bloglovin
that is such a coll idea!great event bessie!wish i were there..
ReplyDeletei love LUSH and go in one whenever i find one
ReplyDelete(not one where i live)
was in one in dc this weekend and didn't see this
i did get a bath bomb or two though!!
brett
I loooove Lush! They're pretty popular in Australia and you can smell them a mile away ;) Very cool event, hopefully they have emotional brilliance here soon!
ReplyDeleteTHIS IS AWESOME!!! I LOVE LUSH, but I've been in a fishbowl lately and didn't know about #emotional brilliance! LOVE it and the colors you picked - definitely describe you!!!!
ReplyDeletexo, sam
Great!!!! Lovely items!!!
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